Download or read book Air Wars, 6th Edition written by Darrell M. West and published by SAGE. This book was released on 2013-03-04 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides in-depth examination and insight into how candidates plan and execute advertising campaigns, how the media covers these campaigns and how American voters are ultimately influenced by them. Perfect for undergraduate students of political communication, elections and voting behaviour of American politics.