Download or read book Advertising: Using Words as Tools for Selling written by Ms Ruta Kalmane and published by Lulu.com. This book was released on 2010-03-26 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipulative source of information that uses our society’s weaknesses as its strengths in order to benefit financially. The book ADVERTISING: USING WORDS AS TOOLS FOR SELLING provides an insight into the world of manipulative advertising language, describing how word interaction influences consumer choices and revealing the most popular ways of advertising claim formation using certain language means. Advertisement examples used in this book concentrate on beauty products as women are claimed to be an easy target thanks to their emotionality. The book will be interesting for both, those who trust advertising (it will make you think twice before buying) and those who already don’t.