Download or read book Adobe Target Classroom in a Book written by Brian Hawkins and published by Pearson Education. This book was released on 2014-07-13 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces beginning marketing students to the basic concepts of website optimisation, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help students become more productive with the software. They can follow the book from start to finish or choose only those lessons that interest them.