Download or read book Accounting for Tastes written by Gary S. Becker and published by Harvard University Press. This book was released on 1996 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.