Download or read book Absolutely Vulnerable, the Crisis of Strategic Business Planning in America written by Thomas Malm and published by Lulu.com. This book was released on 2009-03-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is "strategic planning?" It is a process that only as few as 10% of America's CEO's have been trained to execute. Why is it important? The statistics say that a strategic approach to business management will increase success by over 1600%. ABSOLUTELY VULNERABLE is a quick-reading book rife with thought provoking anecdotes that caution, inspire, and amuse. Examples like Brother International, IBM, and RJ Reynolds to describe how a culture can guide a company into re-invention. Other examples of success and failure come from Consumer Goods, US Auto Industry, Office Products, Wholesale Distribution, Education, Private Aviation, Politics, Sports Marketing, Coaching, and Music Products Malm's stories are thought provoking, substantiated, and entertaining. This is a book on marketing and business management, for sure. Yet, it has a general interest quality that makes it interesting for a broad readership.