Download or read book A Study of Personal and Cultural Values written by R. D'Andrade and published by Springer. This book was released on 2008-04-14 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyzes American, Vietnamese and Japanese personal values, attempting to understand how it can be ethnographers find large differences in values between cultures, yet empirical surveys find relatively small, almost trivial differences in personal values between cultures.