Download or read book A Study in Eighteenth-century Advertising Methods written by Francis Cecil Doherty and published by Edwin Mellen Press. This book was released on 1992 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: By tracking the rise of the Anodyne Necklace through its various forms of print by which a gullible public was manipulated, there is a microtome slice through the 18th century uses of text in promotion and advertising. This work should be of interest to students of advertising.