Download or read book 999 Tips, Trends and Guidelines for Successful Direct Mail and Telephone Fundraising written by Mal Warwick and published by Aspen Publishers. This book was released on 1993-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compendium of fundraising information identifies current trends, outlines a three-step process, offers copywriting tips, and addresses the subject of mailing frequency.