Download or read book 02 GRASPED Personas in PPC Advertising written by Steven Brough and published by GRASPED Digital. This book was released on 2024-02-21 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the dynamic world of PPC advertising through the lens of its foremost experts. This book unveils the critical roles and strategies behind successful PPC campaigns, offering insights into the meticulous planning, execution, and optimization that drive digital success. Uniquely focusing on the personas behind PPC advertising, this guide demystifies the processes and strategies employed by professionals, offering a behind-the-scenes look at the collaborative efforts that power effective campaigns. Dive into the essentials of PPC advertising, highlighting its significance in the digital marketing sphere and introducing the key players whose expertise shapes successful campaigns. List of Personas The PPC Campaign Manager The PPC Specialist/Analyst The Ad Copywriter The Graphic Designer The Web Developer/Landing Page Designer The Data Analyst Each persona is detailed, revealing their unique contributions to PPC campaigns, from strategic oversight to creative execution and analytical support, painting a comprehensive picture of the ecosystem driving PPC success.