Download or read book Writing for Social Media written by Carrie Marshall and published by BCS, The Chartered Institute for IT. This book was released on 2018-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging and interacting through social media is essential for businesses in this day and age. Writing for social media can be difficult to get right and even big brands can get it wrong. This book walks you through how to write effectively for social media to deliver maximum benefit for your business. Topics include how to develop an online persona, how to tailor your messages across different social media platforms, how to appeal to your audience and how to use social media tools.