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What Happened To Advertising? What Would Gossage Do?
Language: en
Pages: 91
Authors: Massimo Moruzzi
Categories: Business & Economics
Type: BOOK - Published: 2015-03-21 - Publisher: Massimo Moruzzi

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Why don’t people in advertising like their jobs anymore? What is all this nonsense about “branding campaigns”, “interactive advertising” or the sudden
Changing the World Is the Only Fit Work for a Grown Man
Language: en
Pages: 208
Authors: Steve Harrison
Categories: Business & Economics
Type: BOOK - Published: 2012-02 - Publisher:

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This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he int
The Book of Gossage
Language: en
Pages: 373
Authors: Howard Luck Gossage
Categories: Biography & Autobiography
Type: BOOK - Published: 2006-01-01 - Publisher:

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Adland
Language: en
Pages: 316
Authors: Mark Tungate
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

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Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author
The SAGE Handbook of Advertising
Language: en
Pages: 513
Authors: Gerard J Tellis
Categories: Business & Economics
Type: BOOK - Published: 2007-10-24 - Publisher: SAGE

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′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult re