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Online Brand Communities
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This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the found
The Virtual Community, revised edition
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Howard Rheingold tours the "virtual community" of online networking. Howard Rheingold has been called the First Citizen of the Internet. In this book he tours t
Mobilizing the Information Society
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This work offers an assessment of progress made towards the "information society". It begins from the premise that the construction of such a society in Europe