Download or read book Venturi, Scott Brown & Associates written by Stanislaus von Moos and published by . This book was released on 1999 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Also presented are spectacular renovations for the Frank Furness library building at the University of Pennsylvania and Harvard's Memorial Hall and designs for houses, exhibitions, fabrics, furniture, and decorative items. The catalog, written by the architects, focuses on important aspects of their practice in the late 1980s and the 1990s, notably the juxtaposition of a "hype" sensibility in decoration - manifested in large-scale LED signs and colorful supergraphics - and a generic architecture. The introductory essay, by Stanislaus von Moos, discusses five major themes in Venturi and Scott Brown's architecture: its dialogue with their hometown, Philadelphia, as both a national shrine and a center of architectural innovation; the importance of the American campus as a model for planning and design; organicism as a source of their design theory; the role of realism and abstraction in the firm's architecture; and the Venturis' recent interest in Japan and its traditions.