Using Market Knowledge

Using Market Knowledge
Author :
Publisher : SAGE
Total Pages : 400
Release :
ISBN-10 : 9780761921981
ISBN-13 : 0761921982
Rating : 4/5 (982 Downloads)

Book Synopsis Using Market Knowledge by : Rohit Deshpande

Download or read book Using Market Knowledge written by Rohit Deshpande and published by SAGE. This book was released on 2001 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to marketers, researchers, and scholars alike are addressed in this timely volume. Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are scholars from leading business schools including Harvard, MIT, and Wharton. Using Market Knowledge is appropriate for students in advanced marketing courses, scholars and faculty interested in improving their understanding of knowledge management, and professionals in market research firms.


Using Market Knowledge Related Books

Using Market Knowledge
Language: en
Pages: 400
Authors: Rohit Deshpande
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: SAGE

DOWNLOAD EBOOK

How can we use market knowledge effectively? What needs to be done to move from market knowledge to market insight? These and other questions of significance to
Mobilizing Minds: Creating Wealth From Talent in the 21st Century Organization
Language: en
Pages: 337
Authors: Lowell L. Bryan
Categories: Business & Economics
Type: BOOK - Published: 2007-06-17 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

Based on a decade of exclusive research, Lowell Bryan and Claudia Joyce of McKinsey & Company have come up with a simple yet revolutionary conclusion: Your work
Marketing Accountability for Marketing and Non-Marketing Outcomes
Language: en
Pages: 273
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2021-09-27 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Marketing Management Support Systems
Language: en
Pages: 349
Authors: Berend Wierenga
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information
Effective Business Intelligence Systems
Language: en
Pages: 390
Authors: Robert J. Thierauf
Categories: Computers
Type: BOOK - Published: 2001-06-30 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

One step above knowledge management systems are business intelligence systems. Their purpose is to give decision makers a better understanding of their organiza