Unpacking Creativity

Author	: Paula Pérez Sobrino
Publisher	: Cambridge University Press
Total Pages	: 323
Release	: 2021-09-02
ISBN-10	: 9781108473538
ISBN-13	: 1108473539
Rating	: 4/5 (539 Downloads)

DOWNLOAD EBOOK

Book Synopsis Unpacking Creativity by : Paula Pérez Sobrino

Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

Unpacking Creativity Related Books

Language: en
Pages: 323

Unpacking Creativity

Authors: Paula Pérez Sobrino

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2021-09-02 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

Language: en
Pages: 296

Unpacking Creativity for Language Teaching

Authors: Tan Bee Tin

Categories: Education

Type: BOOK - Published: 2022-06-19 - Publisher: Routledge

DOWNLOAD EBOOK

Before unlocking creativity, we must first unpack what it means. In this book, creativity is unravelled from various perspectives and the relevance for language

Language: en
Pages: 118

The Creativity Leap

Authors: Natalie Nixon

Categories: Business & Economics

Type: BOOK - Published: 2020-06-23 - Publisher: Berrett-Koehler Publishers

DOWNLOAD EBOOK

"Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace.” —Nir Eyal, bestselling author of Hooked and Indistractab

Language: en
Pages: 182

Creativity from Constraints

Authors: Patricia D. Stokes, PhD

Categories: Psychology

Type: BOOK - Published: 2005-08-17 - Publisher: Springer Publishing Company

DOWNLOAD EBOOK

In this exciting new contribution to the study of creativity, psychologist, artist, and writer Dr. Patricia Stokes delves into the minds of famous creative arti

Language: en
Pages: 304

The Four Lenses of Innovation

Authors: Rowan Gibson

Categories: Business & Economics

Type: BOOK - Published: 2015-03-02 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss