Unleashing Innovation
Author | : Nancy Tennant Snyder |
Publisher | : John Wiley & Sons |
Total Pages | : 272 |
Release | : 2008-07-10 |
ISBN-10 | : 9780470374412 |
ISBN-13 | : 0470374411 |
Rating | : 4/5 (411 Downloads) |
Download or read book Unleashing Innovation written by Nancy Tennant Snyder and published by John Wiley & Sons. This book was released on 2008-07-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.