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Transmedia 2.0
Language: en
Pages: 162
Authors: Nuno Bernardo
Categories: Art
Type: BOOK - Published: 2014-04 - Publisher:

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Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power s
Transmedia Marketing
Language: en
Pages: 469
Authors: Anne Zeiser
Categories: Art
Type: BOOK - Published: 2015-06-19 - Publisher: CRC Press

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Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of enter
Transmedia/Genre
Language: en
Pages: 177
Authors: Matthew Freeman
Categories: Social Science
Type: BOOK - Published: 2023-02-05 - Publisher: Springer Nature

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This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as th
Sherlock and Transmedia Fandom
Language: en
Pages: 251
Authors: Louisa Ellen Stein
Categories: Performing Arts
Type: BOOK - Published: 2014-01-10 - Publisher: McFarland

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The critically-acclaimed BBC television series Sherlock (2010– ) re-envisions Sir Arthur Conan Doyle’s detective for the digital age, joining participants i
Media Management and Economics Research in a Transmedia Environment
Language: en
Pages: 278
Authors: Alan B. Albarran
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-24 - Publisher: Routledge

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This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herei