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Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization
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Pages: 360
Authors: Carolina Castaldi
Categories: Business & Economics
Type: BOOK - Published: 2021-06-14 - Publisher: Routledge

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Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become
The Brand and Its History
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Pages: 528
Authors: Patricio Sáiz
Categories: Business & Economics
Type: BOOK - Published: 2022-03-16 - Publisher: Routledge

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This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge f
Trademarks, Brands, and Competitiveness
Language: en
Pages: 382
Authors: Teresa da Silva Lopes
Categories: Business & Economics
Type: BOOK - Published: 2010-05-04 - Publisher: Routledge

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This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contri
Enterprising Ideas:
Language: en
Pages: 78
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2021-04-29 - Publisher: WIPO

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This publication introduces startups to IP. Through step-by-step guidance, useful case studies and simple checklists, it illustrates how small
Making a Mark: An Introduction to Trademarks for Small and Medium-Sized Enterprises
Language: en
Pages: 36
Authors: World Intellectual Property Organization
Categories: Law
Type: BOOK - Published: 2004-10-12 - Publisher: WIPO

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This guide is the first in a series of guides on “Intellectual Property for Business.” It is devoted to trademarks, a central element in the marketing and b