Trademark Valuation
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Language: en
Pages: 368
Pages: 368
Type: BOOK - Published: 2013-11-04 - Publisher: John Wiley & Sons
A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is afresh presentation of basic valuation principles, together
Language: en
Pages: 314
Pages: 314
Type: BOOK - Published: 1997 - Publisher: John Wiley & Sons
Trademarks are among the most intangible of assets, yet they can have enormous value for an enterprise. The pink color of Owens-Corning insulation, McDonald's g
Language: en
Pages: 237
Pages: 237
Type: BOOK - Published: 2011-11-22 - Publisher: John Wiley & Sons
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the fie
Language: en
Pages: 274
Pages: 274
Type: BOOK - Published: 2005 - Publisher: American Bar Association
"In this book, we attempt to cover some frequently asked questions on intellectual property and intangible assets and to engage in brief discussions on the subj
Language: en
Pages: 204
Pages: 204
Type: BOOK - Published: 2016-04-28 - Publisher: Routledge
In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers
