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Tourism's New Markets
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Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting. 'Tourism's New Mark
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With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging markets and segme
Drive Tourism
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This book is the first attempt to provide a global comprehensive review and scholarly investigation into Drive Tourism which is a popular and growing form of to
Visions for Global Tourism Industry
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We have been witnessing huge competition among the organisations in the business world. Companies, NGO's and governments are looking for innovative ways to comp
Marketing Tourist Destinations in Emerging Economies
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While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinati