Download or read book Think More Analogue, Be More Digital _ Second Edition written by James Harris and published by Lulu.com. This book was released on 2015-03 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: The behaviour of today's consumer has changed beyond all recognition due to digital technology and media. However the drivers behind this remain rooted in the same analogue needs and motivations that have always been at the heart of all human behaviour. From explaining how a fart in a spacesuit can be great content to showing how the Muppets can help you find the best digital technology and why origami is the answer to achieving digital standout, through his unique style of storytelling James will show you how being a bit more analogue in the way you think can result in better digital strategy, planning and marketing communications.