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The World's Best Buyer Persona System
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This is a business and marketing book geared toward helping organizations develop a superior buyer persona (customer avatars). The problem with most buyer perso
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Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is
Data-Driven Personas
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Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user
The Challenger Sale
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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeo
BrandingPays
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Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have t