The Virtual Customer A New Paradigm For Improving Customer Relations In Libraries And Information Services
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For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication conta
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For several years the concept of "virtual client" or "virtual customer" has been part of the world of libraries and information services. This publication conta
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Pages: 448
Type: BOOK - Published: 2006 - Publisher: Walter de Gruyter
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing"
Language: en
Pages: 424
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Type: BOOK - Published: 2013-06-25 - Publisher: Walter de Gruyter
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Info