The Value Of Luxury
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Language: en
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Type: BOOK - Published: 2020-10-12 - Publisher: Springer Nature
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies ha
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Pages: 226
Type: BOOK - Published: 2017-04-07 - Publisher: Springer
Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes
Language: en
Pages: 228
Pages: 228
Type: BOOK - Published: 2014-08-28 - Publisher: Springer
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and
Language: en
Pages: 408
Pages: 408
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers
Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
Language: en
Pages: 227
Pages: 227
Type: BOOK - Published: 2021-11-22 - Publisher: Routledge
Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. The focus of l
