The Transformational Consumer

The Transformational Consumer
Author :
Publisher : Berrett-Koehler Publishers
Total Pages : 248
Release :
ISBN-10 : 9781626568853
ISBN-13 : 1626568855
Rating : 4/5 (855 Downloads)

Book Synopsis The Transformational Consumer by : Tara-Nicholle Nelson

Download or read book The Transformational Consumer written by Tara-Nicholle Nelson and published by Berrett-Koehler Publishers. This book was released on 2017-03-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and services every year. If you serve their deeply human need to continually improve their lives, they will eagerly engage with your brand at a time when most people are tuning out corporate messages. They are Transformational Consumers, and no one knows them like Tara-Nicholle Nelson. Her Transformational Consumer insights powered her work at MyFitnessPal, which grew from 40 million to 100 million users in her time there. Nelson takes readers on a hero's journey to connecting with customers in ways both profitable and transformational. After going inside the brains, emotions, and behaviors of Transformational Consumers, Tara issues a call to adventure: a rallying cry to leaders to shift their focus from simply making products to solving their customers' problems. Nelson uses stories and cases studies from every industry to guide readers through this journey in five stages, shedding light on how to rethink their customers, their products and services, their marketing, their competition, and even their culture. The key to growing a business today is not building an app or getting new social media followers. The key is engaging people over and over again by triggering their deep, human desire for growth and transformation. When a company reorients every initiative to serve Transformational Consumers, it kick-starts a lifelong love affair with its customers—a love affair that results in unprecedented revenue growth, product innovation, and employee engagement.


The Transformational Consumer Related Books

The Transformational Consumer
Language: en
Pages: 176
Authors: Tara-Nicholle Nelson
Categories: Business & Economics
Type: BOOK - Published: 2017-03 - Publisher: Berrett-Koehler Publishers

DOWNLOAD EBOOK

This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition
The Transformational Consumer
Language: en
Pages: 248
Authors: Tara-Nicholle Nelson
Categories: Business & Economics
Type: BOOK - Published: 2017-03-01 - Publisher: Berrett-Koehler Publishers

DOWNLOAD EBOOK

The Transformational Consumer They are the most valuable, least understood customers of our time. They buy over $4 trillion in life-improving products and servi
Global Trade and the Transformation of Consumer Cultures
Language: en
Pages: 399
Authors: Beverly Lemire
Categories: Business & Economics
Type: BOOK - Published: 2018-01-11 - Publisher: Cambridge University Press

DOWNLOAD EBOOK

Charts the rise of consumerism and the new cosmopolitan material cultures that took shape across the globe from 1500 to 1820.
The Transformational Consumer
Language: en
Pages: 404
Authors: Tara-Nicholle Nelson
Categories: Business & Economics
Type: BOOK - Published: 2017-03 - Publisher:

DOWNLOAD EBOOK

Millions of consumers are actively seeking to unlock their potential and looking for businesses that can help. Tara-Nicholle Nelson shows companies how to creat
Winning in the Indian Market
Language: en
Pages: 249
Authors: Rama Bijapurkar
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

This book focuses primarily on business strategy and decision-making as it relates to India's consumer markets. It explores various market strategies and examin