The Sage Handbook Of Marketing Theory
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Language: en
Pages: 546
Pages: 546
Type: BOOK - Published: 2009-12-04 - Publisher: SAGE
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international
Language: en
Pages: 523
Pages: 523
Type: BOOK - Published: 2009 - Publisher:
This collection gives greater conceptual cohesion to marketing theory by drawing together many disparate perspectives and presenting them in one volume. It cove
Language: en
Pages: 425
Pages: 425
Type: BOOK - Published: 2022-06-16 - Publisher: SAGE
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising
Language: en
Pages: 766
Pages: 766
Type: BOOK - Published: 2017-06-24 - Publisher: SAGE
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been ful
Language: en
Pages: 449
Pages: 449
Type: BOOK - Published: 2010-03-18 - Publisher: SAGE
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together