Download or read book The Real Coke, the Real Story written by Thomas Oliver and published by Select Penguin. This book was released on 1987 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.