The Phenomenon Of Cult Brands
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Type: BOOK - Published: 2014-10-23 - Publisher: BoD – Books on Demand
Cult Brands belong to the world’s most powerful brands and have thus increasingly garnered attention and sparked interest. To date though, there is no common
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Type: BOOK - Published: 2011-02-09 - Publisher: Crown Currency
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dre
Language: en
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Pages: 272
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Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cul
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Pages: 320
Pages: 320
Type: BOOK - Published: 2010-12-07 - Publisher: Nicholas Brealey International
The first book to explore how and why an amazing "luxeplosion" is rocking Asia.
Language: en
Pages: 97
Pages: 97
Type: BOOK - Published: 2011 - Publisher: Diplomica Verlag
There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company control
