The Origin Of Brands
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Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2004-05-11 - Publisher: Harper Collins
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary
Language: en
Pages: 322
Pages: 322
Type: BOOK - Published: 2009-03-17 - Publisher: Harper Collins
What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary
Language: en
Pages: 212
Pages: 212
Type: BOOK - Published: 2017-07-30 - Publisher: Pen and Sword
The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t
Language: en
Pages: 156
Pages: 156
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge
Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environ
Language: en
Pages: 347
Pages: 347
Type: BOOK - Published: 2018-05-26 - Publisher:
An interdisciplinary history of the campaign to secure international protection of indications of geographic origin, including 'Made in ...' slogans. It will ap
