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The Moral Media
Language: en
Pages: 275
Authors: Lee Wilkins
Categories: Business & Economics
Type: BOOK - Published: 2005-01-15 - Publisher: Routledge

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The Moral Media provides readers with preliminary answers to questions about ethical thinking in a professional environment. Representing one of the first publi
The Moral Compass of Public Relations
Language: en
Pages: 271
Authors: Brigitta R. Brunner
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-10-04 - Publisher: Routledge

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The civic and moral responsibilities of public relations are hotly contested topics. While many researchers call for focusing on ethics in public relations, the
Screen Stories and Moral Understanding
Language: en
Pages: 265
Authors: Carl Plantinga
Categories: Performing Arts
Type: BOOK - Published: 2023 - Publisher: Oxford University Press

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"The introduction argues for the importance of screen stories in relation to moral understanding, first discussing the fundamental role of storytelling in human
Mass Moralizing
Language: en
Pages: 259
Authors: Phil Hopkins
Categories: Philosophy
Type: BOOK - Published: 2015-04-02 - Publisher: Lexington Books

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Mass Moralizing: Marketing and Moral Storytelling examines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachmen
The Moral Organization
Language: en
Pages: 353
Authors: Naomi Ellemers
Categories: Psychology
Type: BOOK - Published: 2022-04-27 - Publisher: Springer Nature

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Investors, customers and employees increasingly expect organizations to take responsibility for the social impact of their activities. This book applies theory