The Marketing Power Of Emotion
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How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emot
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In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach.
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Long used by meditators as a way to inner peace, health, and vitality, intentional breathing can also help to deal with difficult emotions. In Breathing Lessons
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With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their cu
