The Marketing Plan
Author | : William M. Luther |
Publisher | : AMACOM Div American Mgmt Assn |
Total Pages | : 340 |
Release | : 2001 |
ISBN-10 | : 0814426158 |
ISBN-13 | : 9780814426159 |
Rating | : 4/5 (159 Downloads) |
Download or read book The Marketing Plan written by William M. Luther and published by AMACOM Div American Mgmt Assn. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing Plan" outlines a comprehensive, systematic approach that guarantees results.