Download or read book The Magic of Fashion written by Brian Moeran and published by Routledge. This book was released on 2016-06-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on 20 years of ethnographic fieldwork and anthropological theory, anthropologist Brian Moeran argues that fashion magazines are able to cast a spell over their readers by using practices and rituals found in age-old magical and religious rites.