Entrepreneurship in the Wild

Entrepreneurship in the Wild
Author :
Publisher : MIT Press
Total Pages : 165
Release :
ISBN-10 : 9780262542579
ISBN-13 : 0262542579
Rating : 4/5 (579 Downloads)

Book Synopsis Entrepreneurship in the Wild by : Felipe G. Massa

Download or read book Entrepreneurship in the Wild written by Felipe G. Massa and published by MIT Press. This book was released on 2021-08-10 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book offers a learn-by-doing guide to entrepreneurship that balances practical advice with rigorous academic content. It introduces important concepts, provides highly engaging examples, and supplies the tools needed to put lessons into practice, creating a research-supported, step-by-step reference for developing, testing, and pitching any startup idea. By integrating lean startup principles, design thinking, and elements of the jobs-to-be-done framework, this combination textbook-workbook allows readers to choose for themselves whether, or to what extent, to engage with theory. All of the book's ten chapters encourage hands-on effort, providing readers with easy-to-follow steps, calls to action, and attainable milestones. Aspiring entrepreneurs will find this systematic approach to be more efficient than haphazard trial and error, and much more likely to yield concrete results. Chapters begin with a "mini case," offering real-world examples of each step in the process. These cases--all featuring entrepreneurs working outside the Silicon Valley bubble--include a meadery operator that turned customers into advocates by designing compelling experiences and the development of a dating app for dog lovers that found a unique niche in a crowded market. Throughout, readers are immersed in the activity of starting a business, guided not only through the successful development of a startup but also to an understanding of the principles underlying entrepreneurship. The book can be used as a text in undergraduate and graduate classes and as a reference by entrepreneurs and innovators.


Entrepreneurship in the Wild Related Books

Entrepreneurship in the Wild
Language: en
Pages: 165
Authors: Felipe G. Massa
Categories: Business & Economics
Type: BOOK - Published: 2021-08-10 - Publisher: MIT Press

DOWNLOAD EBOOK

A learn-by-doing guide to developing, testing, and pitching a startup idea, balancing a pragmatic approach and rigorous academic content. This innovative book o
The Student's Guide to Entrepreneurship
Language: en
Pages: 152
Authors: Marc Steren
Categories:
Type: BOOK - Published: 2018-08-18 - Publisher: Createspace Independent Publishing Platform

DOWNLOAD EBOOK

The Student's Guide to Entrepreneurship is a step-by-step process for students to create and build startups. Students will learn to : create and design business
The Monocle Book of Entrepreneurs
Language: en
Pages: 0
Authors: Tyler Brule
Categories: Business & Economics
Type: BOOK - Published: 2022-03-29 - Publisher: National Geographic Books

DOWNLOAD EBOOK

At a time of unprecedented change in the way we work, the editors of Monocle are here to help us envision, create, and make a success of a new business or reboo
For Better Or for Work
Language: en
Pages: 273
Authors: Meg Hirshberg
Categories: Business & Economics
Type: BOOK - Published: 2012-03 - Publisher: Greenleaf Book Group

DOWNLOAD EBOOK

"Insight, hope, and strategies for building a business and a family at the same time"--Jacket.
Founded
Language: en
Pages: 181
Authors: Melissa Kaufman
Categories: Business & Economics
Type: BOOK - Published: 2022-01-04 - Publisher: Greenleaf Book Group

DOWNLOAD EBOOK

Founded is the go-to reference for first-time entrepreneurs, providing lessons and inspiration to empower anyone starting a new project or business. Melissa Kau