The Green Consumer
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Language: en
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Type: BOOK - Published: 2019-07-26 - Publisher: IGI Global
As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life
Language: en
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Green consumerism is on the rise, but many of us are confused by an avalance of information. This text addresses all the questions the general consumer is askin
Language: en
Pages: 233
Pages: 233
Type: BOOK - Published: 2021-09-03 - Publisher: Kogan Page Publishers
While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap betw
Language: en
Pages: 308
Pages: 308
Type: BOOK - Published: 2003 - Publisher: Psychology Press
Through the study of green, environmentally friendly consumers, this book incorporates original, groundbreaking anthropological and cognitive research to examin
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2021-03-31 - Publisher: Apple Academic Press
This new volume provides a holistic understanding the importance of promoting green products and discusses consumers' buying intentions and decisions. The chapt
