The Glass Consumer
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We are all 'glass consumers'. Organisations know so much about us, they can almost see through us. The glass consumer appraises the relentless scrutiny of consu
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We are all 'glass consumers'. Organisations know so much about us, they can almost see through us. This book takes the debate beyond privacy issues, arguing tha
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Describes factors affecting the current supply and demand for glass, and provides information on future market trends.
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This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition
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