The Future Of Luxury Brands
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Language: en
Pages: 327
Pages: 327
Type: BOOK - Published: 2020-09-22 - Publisher: Figure 1 Publishing
In Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over th
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2015-03-03 - Publisher: Kogan Page Publishers
This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth
Language: en
Pages: 311
Pages: 311
Type: BOOK - Published: 2022-02-07 - Publisher: Walter de Gruyter GmbH & Co KG
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transforma
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2009-10-03 - Publisher: Kogan Page Publishers
The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a mult
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2019-07-29 - Publisher: Laurence King Publishing
Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to
