Download or read book The Formation of Campaign Agendas written by Holli A. Semetko and published by Routledge. This book was released on 2013-04-15 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.