Related Books

The Experience Economy
Language: en
Pages: 276
Authors: B. Joseph Pine
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Harvard Business Press

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit
The Experience Economy
Language: en
Pages: 392
Authors: B. Joseph Pine
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Harvard Business Press

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With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential
The Experience Economy, With a New Preface by the Authors
Language: en
Pages: 412
Authors: B. Joseph Pine II
Categories: Business & Economics
Type: BOOK - Published: 2019-12-10 - Publisher: Harvard Business Press

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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and
The Experience Economy, Updated Edition
Language: en
Pages: 256
Authors: B. Joseph Pine II
Categories: Business & Economics
Type: BOOK - Published: 2011-07-05 - Publisher: Harvard Business Press

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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a resul
Authenticity
Language: en
Pages: 320
Authors: James H. Gilmore
Categories: Business & Economics
Type: BOOK - Published: 2007-10-18 - Publisher: Harvard Business Review Press

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Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club