The Essentials Of Contemporary Marketing
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Pages: 273
Type: BOOK - Published: 2021-10-05 - Publisher: Bloomsbury Publishing
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs
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Type: BOOK - Published: 2021-08-05 - Publisher: Bloomsbury Publishing
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As t
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Exploring the core principles that drive advertising, this book goes beyond academic theory. The authors present advertising as it is actually practiced and mak
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