Brand Desire

Brand Desire
Author :
Publisher : Bloomsbury Publishing
Total Pages : 240
Release :
ISBN-10 : 9781472925367
ISBN-13 : 147292536X
Rating : 4/5 (36X Downloads)

Book Synopsis Brand Desire by : Nicholas Ind

Download or read book Brand Desire written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2016-10-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.


Brand Desire Related Books

Brand Desire
Language: en
Pages: 240
Authors: Nicholas Ind
Categories: Business & Economics
Type: BOOK - Published: 2016-10-20 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a wil
Handbook of Marketing Scales
Language: en
Pages: 568
Authors: William O. Bearden
Categories: Business & Economics
Type: BOOK - Published: 1999-11-12 - Publisher: SAGE

DOWNLOAD EBOOK

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are p
Why People Buy Things They Don't Need
Language: en
Pages: 316
Authors: Pamela N. Danziger
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Paramount Market Publishing

DOWNLOAD EBOOK

Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she h
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Language: en
Pages: 955
Authors: Colin Campbell
Categories: Business & Economics
Type: BOOK - Published: 2015-12-01 - Publisher: Springer

DOWNLOAD EBOOK

​This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: D
Consumer Economics
Language: en
Pages: 579
Authors: Elizabeth B. Goldsmith
Categories: Business & Economics
Type: BOOK - Published: 2016-06-10 - Publisher: Routledge

DOWNLOAD EBOOK

From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues ar