Download or read book The Audience and Business of YouTube and Online Videos written by Louisa Ha and published by Lexington Studies in Communication and Storytelling. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.