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Ten Deadly Marketing Sins
Language: en
Pages: 161
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2004-04-02 - Publisher: John Wiley & Sons

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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on
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Language: id
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Ten Deadly Marketing Sins
Language: en
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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on
Kmart's Ten Deadly Sins
Language: en
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Authors: Marcia Layton Turner
Categories: Business & Economics
Type: BOOK - Published: 2003-07-25 - Publisher: John Wiley & Sons

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An insightful look at how Kmart's management destroyed the company Kmart's Ten Deadly Sins spins an intriguing tale of the missteps of a retail giant who once h
Marketing's 10 Deadly Sins (and How to Avoid Them)
Language: en
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Authors: James H. Drummond
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Learn effective strategies to succeed in today's highly competitive marketplace. Through examples and case studies the author demonstrates that much of the mone