Television Brandcasting
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Language: en
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Type: BOOK - Published: 2014-11-20 - Publisher: Routledge
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that televis
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This is the first study devoted to the highly significant roles played by France and Britain in the formulation of European audiovisual policy, providing a trul
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Jennifer Berz explores the employment of social media tools for brand management purposes with regard to serialised television brands. Drawing upon an extensive
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Pages: 233
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Stake your claim in the rapidly growing IPTV market with a thorough understanding of the key trends and technological advances shaping the future of broadband v
Language: en
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Pages: 760
Type: BOOK - Published: 1975 - Publisher: New York : Hastings House Publishers
