Tangible Strategies for Intangible Assets
Author | : John Berry |
Publisher | : McGraw-Hill Companies |
Total Pages | : 0 |
Release | : 2004 |
ISBN-10 | : 0071412867 |
ISBN-13 | : 9780071412865 |
Rating | : 4/5 (865 Downloads) |
Download or read book Tangible Strategies for Intangible Assets written by John Berry and published by McGraw-Hill Companies. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intangible assets such as brands, patents, and intellectual capital are the new measures of corporate wealth. But one can't manage what one can't measure.