Download or read book Entrepreneurship written by William D. Bygrave and published by John Wiley & Sons. This book was released on 2024-10-07 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: A balanced and practical combination of entrepreneurial theory and cases from a Canadian perspective In the newly revised second Canadian edition of Entrepreneurship, a team of entrepreneurs, professors, researchers, and mentors delivers an accessible and insightful combination of business concepts and cases illustrating contemporary entrepreneurial theory. Exploring every stage of the entrepreneurial process, this comprehensive textbook covers everything aspiring Canadian founders and future entrepreneurs need to know, from ideation to funding, launch, marketing, and more. Throughout the introductory text, a wealth of engaging case studies and examples demonstrate the real-world application of business theory. Perfect for students of business administration, management, and entrepreneurship, Entrepreneurship offers a hands-on learning experience that will appeal to learners who benefit from an abundance of contemporary real-world cases and practical examples.