Download or read book Stimulating sales in retail written by A. Nikishin and published by Litres. This book was released on 2022-01-29 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: This training material identifies the role and importance of sales promotion in the management of retail. Methods and tools of sales promotion taking into account innovations and new technologies are also considered. The authors identify sales promotion strategies that are relevant in modern trade. The training manual is intended for students, undergraduates studying in the following areas: “Trading”, “Marketing”, “Management in retail” and other areas. Also, the materials are of interest to retail managers.