Social Media And Integrated Marketing Communication
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Language: en
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Type: BOOK - Published: 2013-07-18 - Publisher: Lexington Books
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisi
Language: en
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Pages: 289
Type: BOOK - Published: 2021-11-29 - Publisher: Routledge
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marke
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 2009 - Publisher: Rowman & Littlefield
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book foc
Language: en
Pages: 529
Pages: 529
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles
Language: en
Pages: 199
Pages: 199
Type: BOOK - Published: 2016-09-22 - Publisher: Lexington Books
Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential mark
