Social Impact Of Advertising
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Language: en
Pages: 313
Pages: 313
Type: BOOK - Published: 2018-09-14 - Publisher: Rowman & Littlefield
Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple a
Language: en
Pages: 560
Pages: 560
Type: BOOK - Published: 2022-08-25 - Publisher: Taylor & Francis
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2009 - Publisher: Copenhagen Business School Press DK
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market.
Language: en
Pages: 227
Pages: 227
Type: BOOK - Published: 2018-10-11 - Publisher: Routledge
In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and acti
Language: en
Pages:
Pages:
Type: BOOK - Published: 1983* - Publisher:
