Routledge Library Editions: Advertising

Routledge Library Editions: Advertising
Author :
Publisher : Routledge
Total Pages : 2840
Release :
ISBN-10 : 9781136158759
ISBN-13 : 1136158758
Rating : 4/5 (758 Downloads)

Book Synopsis Routledge Library Editions: Advertising by : Various

Download or read book Routledge Library Editions: Advertising written by Various and published by Routledge. This book was released on 2021-07-14 with total page 2840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.


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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary